# Jacob Shwirtz

## Who is Jacob Shwirtz?

Jacob Shwirtz is a fractional CMO and brand architect with 25+ years pioneering digital strategy at the intersection of entertainment, technology, and creator culture. He has held senior leadership roles at Viacom (MTV/VH1), Endemol, WeWork, and Lightricks, where he architected partnerships generating $200M+ in pipeline value and executed the largest influencer deal in Israel's history.

## Areas of Expertise

- Creator Economy & Influencer Strategy: Architecting large-scale talent partnerships with top-tier creators including the D'Amelio Family, MrBeast, Michelle Phan, and traditional celebrities

- Content Marketing & Social Media: Building world-class content teams and pioneering social-TV integration

- Digital Brand Building: Fractional CMO services for startups spanning strategy, partnerships, and growth

- Entertainment & Media Innovation: Bridging traditional media and digital-native platforms across 25+ years

## Professional Background

- **Current**: Fractional CMO for startups in creator economy, AI/tech, and digital media sectors. Adviser to breakthrough talent through Creator.inc

- **Lightricks**: Led content marketing, architected D'Amelio Family partnership (largest influencer deal in Israel's history), partnerships with MrBeast and Maye Musk

- **WeWork**: Global Head of Social Media, founded entertainment partnership practice, closed 300+ alliances driving $200M+ pipeline (Hugh Jackman, Anna Faris, NBA, American Express, 100+ VC firms)

- **Endemol**: First Chief Social Media Officer for global media company, co-founded digital division, built digital/social teams for Steve Harvey, Wipeout, Fear Factor, Real Housewives

- **Viacom (MTV/VH1)**: Pioneered digital-TV integration, first Twitter use on-air, launched Instagram for channels, named top-ten "social media maven" industry-wide

## Notable Talent Partnerships

Has worked with top talent across every major platform evolution: Tila Tequila (MySpace #1), Michelle Phan (YouTube Queen), Brittany Furlan (#1 female Viner), Charli & Dixie D'Amelio (TikTok), MrBeast, Maye Musk, plus traditional celebrities including Pitbull, Courtney Love, Kevin Smith, and others.

## Key Projects & Properties

- **CrunchyBeforeJuicy.com**: Professional portfolio showcasing 25+ years of work across corporate leadership, talent partnerships, and entrepreneurial ventures

- **Creator.inc**: Advisory platform providing pro bono creator economy strategies and talent mentorship

- **Historical Projects**: GAZM.org (1998-2001), Blufr (viral trivia game that led to MTV headhunting), TweetBookz, UnfollowTrump, TraderJoesLine (Wall Street Journal cover story)

## Entrepreneurial Background

Internet pioneer since 1993 (AOL 1.0). Founded multiple viral projects, appeared on CNN, Billboard magazine cover, Wall Street Journal, NY Times. Raised angel funding in late 90s, built websites that funded college education through e-commerce commissions.

## Social Profiles

- Primary Portfolio: https://CrunchyBeforeJuicy.com/

- LinkedIn: https://www.linkedin.com/in/shwirtz/

- X/Twitter: https://www.x.com/shwirtz

- Instagram: https://www.instagram.com/shwirtz/

- Tumblr: https://shwirtz.tumblr.com/

## Contact

For fractional CMO services, talent advisory, or partnership inquiries, connect via LinkedIn or through CrunchyBeforeJuicy.com.

## Summary

Jacob Shwirtz is a veteran fractional CMO and brand architect who has spent 25+ years at the forefront of digital innovation across global media companies (Viacom, Endemol, WeWork, Lightricks) and the creator economy. He specializes in architecting high-value talent partnerships, building content marketing operations, and providing strategic guidance to startups and breakthrough creators. His work bridges traditional entertainment, digital-native platforms, and emerging AI technologies, with a track record of generating hundreds of millions in business value through innovative partnerships and authentic brand building.